Conversion Rate Optimization (CRO) Specialist

• Analyze website performance, landing pages, and conversion funnels to identify opportunities for improving user engagement and conversion rates.
• Develop and implement conversion rate optimization strategies aligned with marketing objectives and business performance goals.
• Plan, coordinate, and evaluate A/B tests and multivariate experiments across digital marketing assets.
• Analyze user behavior through analytics platforms, heatmaps, session recordings, and customer journey data.
• Identify friction points in digital experiences and recommend improvements to website usability, content structure, and conversion flows.
• Collaborate with performance marketing, UX/UI design, development, and analytics teams to implement optimization initiatives.
• Monitor key performance indicators, including conversion rates, bounce rates, engagement metrics, and customer acquisition efficiency.
• Evaluate landing page effectiveness and develop recommendations for improving campaign performance.
• Support the development of testing hypotheses based on quantitative data, qualitative research, and user behavior insights.
• Work with marketing analytics specialists to ensure accurate conversion tracking and performance measurement.
• Prepare reports summarizing experiment results, optimization opportunities, and measurable performance improvements.
• Contribute to continuous optimization processes that improve marketing efficiency and support sustainable business growth.

• 2+ years of experience in conversion rate optimization, digital marketing analytics, UX optimization, or a related field.
• Strong understanding of conversion funnels, customer journeys, and user behavior analysis.
• Experience working with Google Analytics 4, Google Tag Manager, and other digital analytics platforms.
• Practical experience planning and evaluating A/B tests and conversion optimization experiments.
• Familiarity with testing platforms such as VWO, Optimizely, or similar solutions.
• Experience using behavioral analytics tools such as Hotjar, Microsoft Clarity, or similar platforms.
• Understanding of landing page optimization, website usability, and conversion-focused UX principles.
• Ability to interpret marketing performance data and translate findings into actionable optimization recommendations.
• Knowledge of statistical significance, experimentation methodologies, and performance measurement.
• Familiarity with paid advertising channels and their influence on customer acquisition and conversion performance.
• Strong analytical thinking, problem-solving skills, and attention to detail.
• Ability to collaborate effectively with marketing, design, development, and analytics teams.
• Good written and verbal communication skills in English.

Preferred Qualifications

• Experience optimizing websites and landing pages for international markets.
• Basic knowledge of HTML, CSS, and website development processes.
• Familiarity with CRM platforms, marketing automation, and customer segmentation.
• Experience working with Looker Studio, BigQuery, or advanced analytics solutions.
• Understanding of customer lifetime value, acquisition costs, and marketing unit economics.

• Remote working opportunities within a collaborative digital marketing team.
• Full-time involvement in conversion optimization, performance marketing, and digital growth projects.
• Opportunities to work with modern analytics platforms, experimentation tools, and marketing technologies.
• Collaboration with experienced performance marketers, digital strategists, UX/UI designers, and analytics specialists.
• Professional development through practical optimization projects, knowledge sharing, and continuous learning.
• Opportunities to contribute to experimentation strategies and data-driven marketing decisions.
• A structured working environment with clear responsibilities and transparent communication.
• Involvement in projects focused on improving customer acquisition, user engagement, and conversion performance.
• Opportunities to develop expertise in behavioral analytics, conversion optimization, and digital experimentation.
• A collaborative environment that encourages analytical thinking, initiative, and continuous improvement.