Marketing Automation & CRM Specialist

• Develop, implement, and optimize marketing automation workflows across digital communication channels.
• Manage CRM processes to ensure accurate customer data, effective segmentation, and consistent communication.
• Design automated lead nurturing campaigns based on customer behavior, interests, and engagement history.
• Collaborate with marketing, sales, and analytics teams to improve lead management and conversion processes.
• Create and maintain automated email campaigns, follow-up sequences, and lifecycle communication workflows.
• Monitor campaign performance and identify opportunities to improve engagement, conversion rates, and lead quality.
• Build audience segments using behavioral data, acquisition sources, and customer lifecycle stages.
• Maintain CRM data quality by identifying duplicates, incomplete records, and inconsistencies.
• Develop lead scoring models and qualification workflows to support marketing and sales alignment.
• Conduct A/B testing of automated communication sequences, messaging, and campaign timing.
• Analyze marketing automation performance using relevant KPIs and reporting dashboards.
• Identify opportunities to reduce manual work through workflow optimization and process automation.
• Support integrations between CRM systems, marketing platforms, and analytics tools.
• Document automation workflows, CRM processes, and campaign optimization initiatives.
• Prepare regular reports with actionable recommendations for improving marketing efficiency.

• 2+ years of experience in marketing automation, CRM management, lifecycle marketing, or a related field.
• Practical experience with CRM and marketing automation platforms such as HubSpot, Salesforce, ActiveCampaign, or similar tools.
• Strong understanding of customer lifecycle management, lead nurturing, and marketing funnel optimization.
• Experience creating automated email campaigns, behavioral triggers, and audience segmentation workflows.
• Knowledge of lead scoring, CRM data management, and marketing-to-sales handoff processes.
• Ability to analyze campaign performance and identify opportunities for improvement.
• Familiarity with marketing metrics, including conversion rates, engagement rates, lead quality, and customer acquisition performance.
• Experience working with marketing analytics and reporting tools.
• Understanding of A/B testing and data-driven campaign optimization.
• Strong organizational skills and attention to detail.
• Ability to collaborate effectively with marketing, sales, analytics, and technical teams.
• Experience documenting processes and maintaining structured workflows.
• English proficiency at Intermediate level or higher.

Nice to have:

• Experience integrating CRM systems with advertising platforms and analytics tools.
• Familiarity with Zapier, Make, or similar workflow automation platforms.
• Knowledge of API integrations and data synchronization processes.
• Experience with customer journey mapping and lifecycle communication strategies.
• Understanding of GDPR and data privacy principles relevant to marketing communications.
• Experience working with B2B lead generation and performance marketing campaigns.

• Flexible remote working opportunities.
• Full-time involvement in marketing automation and CRM optimization projects.
• Collaboration with experienced professionals across marketing, analytics, sales, and technology teams.
• Opportunities to develop and improve automated marketing processes.
• Access to modern CRM, marketing automation, and analytics tools.
• Professional development through practical digital marketing challenges.
• A collaborative environment that values structured thinking, experimentation, and continuous improvement.
• Opportunities to participate in cross-functional marketing and growth initiatives.
• Clear responsibilities and opportunities for professional growth.
• The ability to contribute to measurable improvements in marketing efficiency and customer engagement.