Paid Social & Acquisition Specialist

• Plan, launch, and optimize paid social campaigns across Meta, LinkedIn, TikTok, and other relevant platforms
• Develop audience targeting, segmentation, and retargeting strategies
• Monitor campaign performance across CPA, CAC, ROAS, CTR, conversion rate, and other key metrics
• Manage campaign budgets and optimize spend based on performance data
• Coordinate creative testing across formats, messages, audiences, and placements
• Analyze acquisition funnels and identify opportunities to improve conversion efficiency
• Run structured A/B tests and translate results into actionable recommendations
• Collaborate with creative, analytics, content, and growth teams on integrated campaigns
• Prepare regular performance reports and communicate insights to internal stakeholders
• Research new advertising channels, audience opportunities, and acquisition trends

• 2+ years of experience in paid social, performance marketing, or digital customer acquisition

• Hands-on experience with Meta Ads Manager and other major paid social platforms

• Strong understanding of paid acquisition funnels and campaign optimization

• Experience working with campaign budgets and performance targets

• Solid knowledge of CPA, CAC, ROAS, CTR, CPM, and conversion metrics

• Experience with audience segmentation, retargeting, and lookalike strategies

• Understanding of A/B testing and creative performance analysis

• Strong analytical skills and ability to work with campaign data

• Ability to collaborate effectively with creative and cross-functional teams

• English proficiency at B2 level or higher

• Flexible remote or hybrid work format

• Opportunity to work with diverse digital acquisition strategies and channels

• Direct involvement in campaign planning, testing, and scaling

• Collaboration with experienced performance, growth, analytics, and creative specialists

• Access to modern advertising, analytics, and reporting tools

• Freedom to test new audiences, creatives, formats, and acquisition hypotheses

• Professional development within performance and growth marketing

• A collaborative environment focused on measurable and sustainable growth